The purpose of this policy is to:
1. Protect the privacy and safety of our patients and Duke Health Workforce Members.
2. Protect the Duke Health brand and reputation.
3. Provide guidance to the Duke Health Workforce Members regarding the appropriate use of Duke Health-sponsored websites and social media channels (professional and personal use) and other online activity when users represent themselves as a Duke Health Workforce Member or through other means as may be associated with Duke Health.
4. Minimize business, legal, ethical and personal risks that may arise when Duke Health Workforce Members use social media during working and non-working hours.